We don’t list homes, we sell homes!

Have you been thinking about selling your home or have you had your home on the market with some other agent and are now ready to get your house sold?

The members of the Monterey Peninsula Home Team have sold hundreds and hundreds of local homes.

There are literally hundreds of steps taken by our team in order to get your home sold. Here is a look at some of the highlights in our strategy to get your home sold!

MONTEREY PENINSULA HOME TEAM | CalBRE#00545013

1

Concierge Services

KW Concierge Service

Monterey Peninsula Home Team brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.

100% OF THE COST DEFFERED UNTIL CLOSE OF ESCROW

Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Monterey Peninsula Home Team works with time tested industry professionals to elevate your listing’s value.

Home Preparation Services Include:

  • Professional Staging
  • Painting
  • Deep Cleaning
  • Landscaping
  • De-cluttering
  • Carpet Cleaning
  • Updated Flooring (Carpet, Tiling Etc.)
  • Moving Services (Including Advance of Moving Expenses)
  • Hauling and Trash Removal
  • Power Washing and More....
2

Staging

Artful Staging

83%

This percentage of buyers said staging a home made it easier to visualize themselves living there. Increase your property value by utilizing the Monterey Peninsula Home Team concierge service.

After

Before

home staging - living room

Focusing on the architecture features of selling points of your home, our team of experts stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time on the market.

home staging - entry way
3

Photography

High-Impact Photography

The Monterey Peninsula Home Team has forged relationships with top professional photographers, all of which specialize in real estate photography and marketing. From basic photo packages to aerial images, scenic twilight photos and more; our team prides themselves in presenting your home in the best light possible.

monterey peninsula home with ocean front view aerial view of monterey peninsula home monterey peninsula home - living room
4

Drone Photo & Video

Drone Marketing

drone photo of monterey peninsula homeInnovation has always been one of the biggest game changers when it comes to marketing. The newest and most eye-catching technologies continue to enhance the visual impact of marketing properties.

Video campaigns and visual storytelling are revolutionizing the industry by capturing the attention of prospective buyers and showcasing your home in the best way possible.

Additionally, one way to create captivating marketing content that guarantees to set your property apart from the competition is through the use of drone videography and photography.

Print Media & Marketing

Keller Williams agents strategically advertise in several publications. Our property advertising appears in local, regional, national, and international publications, all of which target specific audiences addressing the unique needs of each property or estate listing.

The Monterey area has many special events annually and over the years we have learned when to increase our print advertising to be more effective for our clients. We rarely get a bunch of phone calls during these events, but our web traffic increases dramatically in the weeks following a big event week such as the Concours d’Elegance in Pebble Beach.

We work with an in-house designer to create custom luxury media packages for each of our listings. We partner with competitive graphic companies who provide the industry standard in high-end printing with a wide range of stocks, sizes, and textures to give your marketing elements a luxurious edge.

6

Internet Marketing

Internet Marketing

Digital marketing has become extremely important in real estate. We've dedicated an incredible amount of effort to become master digital marketers. From our website, to our social media, to all manner of third party platforms, we got it covered. When you list with us, your home is sure to receive maximum possible exposure in the digital world.

6.1

Internet Marketing: Website Exposure

Maximum Website Exposure

The Largest Real Estate Advertising Network

The partnership between ListHub Global and Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide that has ever been possible.

We are committed to providing best in class technology, unparalleled professional expertise, and world-class service for our clients.

750+

SITES

60

COUNTRIES

60M

POTENTIAL BUYERS

16

LANGUAGES

6.2

Internet Marketing: KW Website

KW.com

kw.com desktop and mobile website screenshots

The Largest Real Estate Advertising Network

The KW.com website has features specifically designed to seamlessly deliver all the real estate information that is pertinent to consumers, including local featured listings on the landing page and mobile-optimized version.

  • Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings.
  • Listings have increased open houses visibility via a real-time open house search.
  • Our web network boasts over 2.6 million unique visitors a month.
6.3

Internet Marketing: Property Website

Individual Property Website

individual property website - keller williams

Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember - the unique domain name is simply the property address.

For example www.123address.com, typed into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.

6.4

Internet Marketing: Virtual Tours

3D Matterport

We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of any traditional virtual tour. Matterport 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a single shoot.

Advantages of using Matterport:

  • 95% More Likely To Call
  • 300% More Engaged
  • 100,000,000+ Matterport Visits
6.5

Internet Marketing: Social

Social Media Marketing

Reach the Influential. Find “Hidden Buyers”. Create Excitement. Invite to Open Houses.

6.6

Internet Marketing: Market Reach

Extended Market Reach

Extended Market Reach

When you list with us, we’ll have access to the Keller Williams Listing System (KWLS) This proprietary, exclusive system ensure your property is marketed online 24/7 through more than 350 of the most popular search websites. KWLS integrates with other KW tools and facilitates syndication to the top portals , all while promoting our most important brand-YOURS.

real estate website logos
6.7

Internet Marketing: International

International Marketing

Keller Williams is the leader in global real estate. We offer comprehensive services to investors, property owners, tenants, and developers around the world.

We have an established network and proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.

5

CONTINENTS

50

REGIONS

230+

FOREIGN MARKET CENTER LOCATIONS

10,000

FOREIGN LUXURY SPECIALISTS

6.8

Internet Marketing: Our Website

SearchMontereyPeninsulaHomes.com

searchmontereypeninsulahomes.com website graphic

Our website (https://www.searchmontereypeninsulahomes.com/) has over 10,000 visitors that have registered to receive alerts of new Monterey Peninsula listings that come on the market each day. Our site shows up at the top of the search engines for some of the best search terms that buyers us to search for a home or cottage here on the Monterey Peninsula.

7

KW #1

Kellwer Williams #1

Over the decades, our Keller Williams family has expanded exponentially, further solidifying our stance as the largest real estate franchise by agent count in the world and leader in unit and volume in the United States. Simply put, our company is the home of determined real estate professionals who are passionate about growing their businesses. In 2020, the company’s 182,933 US agents closed 1.1+ Million units while generating more than $351 Billion in sales volume.

  • Largest independent real estate franchise in the world
  • Number One in units and sales volume in the US
  • A network of over 180K real estate professionals
  • 1,000+ Offices in the US and Canada (50 major markets) including international presence on 5 continents
  • In 2019, Keller Williams expanded into Japan, Italy, Morocco, Malaysia and Honduras
  • Excellent in cutting edge real estate training, real estate coaching and real estate education
  • Most innovative real estate company (Inman News)
  • Annual RED Day, which stands for Renew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve.
8

The Right Price

The Right Price For Attracting Buyers

Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compare with new, well-priced listings.

graph right price to attract buyers
9

Pricing Misconceptions

Pricing Misconceptions

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best. It is very important to price your property at a competitive market value when we finalize the listing agreement.

pricing misconceptions graphic
9.1

Pricing Misconceptions: Seller's Market

Seller's Market

  • A property generates the most interest when it first hits the market.
  • The number of showings is greatest during this time and the number of buyer tours can be maximized is the property is priced correctly.
  • Starting too high and dropping the price later fails to generate strong activity.
  • Many homes that start high end up selling below market value.
sellers market graphic
9.2

Pricing Misconceptions: Buyer's Market

Buyer's Market

If Sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home values often fall faster than their price reductions.

buyers market graphic
9.3

Pricing Misconceptions: Be Competitive

If You Want to Compete, Be Competitive

  • The buying market has a short attention span.
  • Pricing your home right from the beginning is key.
  • Proper pricing attracts buyers.
  • An overpriced house will not sell.
  • We want to generate offers before the market moves on to newer listings.
competitive home pricing graphic
10

Timeline

Marketing Timeline

1

KW CONCIERGE

  • Staging
  • Landscaping
  • Curb Appeal
  • De-clutter Assessment
  • Painting & More

2

IMAGERY

  • Daytime Photography
  • Twilight Photography
  • Aerial Footage
  • Lifestyle Videos
  • Virtual Tours

3

FLOOR PLAN

  • Comprehensive Floor Plan
  • Virtual Walk-Through
  • Matterport 3D
  • 360° Tour

4

LISTING LAUNCH

  • MLS & KWLS Syndication
  • International Sites
  • KW National Referral
  • Network
  • Landing Pages

5

SIGNAGE

  • For Sale Sign
  • Open House Signs
  • Sign Riders
  • Additional Signage
  • Extras

6

EMAIL CAMPAIGN

  • Property Announcement
  • Open House Inviations
  • Targeted eBlast Campaigns to 50,000+ KW Luxury Agents Nationwide

7

PRINT CAMPAIGN

  • Flyers
  • Postcards
  • Brochures
  • Advertising Package

8

DIGITAL CAMPAIGN

  • Featured on KW Pages
  • Lead Generation Campaigns
  • Social Media
  • KW Command Integration

9

EVENTS

  • Broker Open
  • Broker Tour
  • Open House
  • Special Events
monterey peninsula home team logo

Our Promise

Our promise is simple. We will always put forth our 100% committed effort to helping you sell your home. We may not be the person who sells your home, but we will always be the reason your house sells! We will do our best to exceed your expectations in all aspects of the real estate transaction and beyond. We will communicate at a high level, listen to your needs and focus on them. When it comes to getting your house sold, we will implement innovative, targeted marketing plans utilizing the latest marketing techniques in order to find the right buyer. Once we have an offer, We will negotiate fiercely on your behalf. Once we are under contract, we will be with you every step of the way until your house closes and then we will remain a resource for you to utilize here on the Monterey Peninsula. This is not a part time career for anyone on our team. We recognize how important making the right decision is for you and always treat each situation as if we were the client.

Honesty and integrity are the most important things to us both personally and professionally. We want to make you our client for life!